If people are the greatest resource a nation has, then a primary goal of government is to inspire those people to do what is necessary to make that nation great. This is simply an exercise in the marketing of ideas on the grandest scale. While McCain might be a maverick who can help to clean up Washington, Obama is the candidate who has nailed the ability to communicate and inspire people to do more. Inspiring confidence and communicating with people may mean more than any bill either candidate can get signed into law.

– From “Marketing and the Economy; Why America Needs Obama and Coca-Cola” by Joe Marchese, MediaPost

This post may be too late for some, and I actually considered not posting it. I’m not very eloquent about my political beliefs – my expertise is in marketing. Then my mom told me she was still undecided. So this one is for you, Mom.

I’ve been in marketing for about a year and a half now. I’m no Guy Kawasaki, but I’ve really taken to the field. I’m fascinated by what motivates people to make a purchase, choose a certain product or brand, and how pyschographics plays into that. So, when Ad Age named Barack Obama Marketer of the Year, I wasn’t surprised. The man is a marketing genius. I actually think this is why people compare him to JFK. It’s not so much the youth thing – it’s the agent of change thing.

Whether or not you agree with the issues, I think you should vote for Obama.

Obama is the candidate that has been able to inspire large chunks of the population to believe that things can change for the better. Whenever I’ve had conversations with my acquaintances and friends about why I am voting for Obama, I cite consumer confidence.

Either way, I think the markets will see an upswing after Nov. 2. Any change in leadership is a positive one, in my opinion. But I think we will see a greater upswing in national confidence if Obama is elected. For one thing, other great nations would like to see Obama as president. If he were elected, I think you would see faith restored in the international markets.

If McCain is elected, a large portion of the population will be left dejected and with a total loss of faith in their nation. This election is more to us than any other election. For someone my age, the belief that I can, along with my fellow Americans, create lasting and vital change hinges on the outcome of this election. Obama has been able to inspire a historically apathetic voting demographic to become involved in politics, to show up at the polls (I’ll be voting for the first time since 2000), and to take an earnest interest in the future of their nation.

McCain simply doesn’t connect with people on that level. If McCain is elected, my belief in America as a great nation that can lead the world into an era of positive change will be shattered. I will know that my nation has failed the vision test, that I live in a country blinded by fear-mongering, hatred and impotence. Change will be slow, not swift. We will have elected a corporation where we needed a start-up. It will be titanic effort instead of nimble agility, which is what we see with brands that “act small” versus the colossus of slow-to-change industries.

It takes more than wielding power to get a law passed. Like Joe Marchese said earlier this month in an article on MediaPost, the American brand has taken a beating recently. Which message would we like to send our nation and to other nations – one where we’re too blinded by fear of change and backward-looking issues to make the leap of faith, or one that stands for change, belief and hope?

I for one, regardless of the issues, because let’s face it – it’s less about abortion, the economy, and oil than it is about the kind of nation we’d like to have, would like to put our nation’s best face forward. I don’t think that’s what McCain will be about. I want a strong person in power who is ready to lead this nation into the 21st century. It’s not about the issues – it’s about the message.

What message do you want to send?