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	<title>WorkLoveLife &#187; niche</title>
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	<link>http://worklovelife.com</link>
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		<title>Career buffet: Good at a lot, but great at nothing</title>
		<link>http://worklovelife.com/2008/08/career-buffet-good-at-a-lot-but-great-at-nothing/</link>
		<comments>http://worklovelife.com/2008/08/career-buffet-good-at-a-lot-but-great-at-nothing/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 23:10:00 +0000</pubDate>
		<dc:creator>Holly Hoffman</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[goal-setting]]></category>
		<category><![CDATA[greatness]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://holly.andrewnorcross.com/?p=57</guid>
		<description><![CDATA[I’ve been cursed my whole life with being both right- and left-brained. Not a lot of people can go from designing a new website to working with raw demographic data tables for an unrelated project. I loved logic and trig while being a total art kid in high school. In college, I double-majored in philosophy [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="http://www.worklovelife.com/uploaded_images/413223473_be5a4b6fc3-742443.jpg" dasf="" border="0" alt="" />I’ve been cursed my whole life with being both right- <span class="Apple-style-span" style="font-style: italic;">and </span>left-brained. Not a lot of people can go from designing a new website to working with raw demographic data tables for an unrelated project. I loved logic and trig while being a total art kid in high school. In college, I double-majored in philosophy and art, though I have to admit I could see no use for aesthetic theory – I couldn’t handle philosophy of art.</p>
<p>Thus far, it’s been really useful in my career. When I worked at a non-profit start-up straight out of college, I needed to wear a lot of hats. I recruited, I mentored, I edited news articles, I did research, I designed web pages, I coded, and I took bids on jobs. I had to be able to turn my attention from page design one moment to researching interviewees the next. As a marketing research analyst in a small department, part of the job description was that the candidate should be able to turn on a dime, and I do, from logo design to demographics mapping.</p>
<p>However, I’ve recently realized that my wonderful little gift is also my curse. There are a lot of things I’m good at. I’m not being an egoist; I’m really pretty good at all sorts of stuff. I like trying new things, and enthusiasm will take you far. I’ve been a DJ at a radio station and a nightclub, artist, barista, magazine editor, proofreader, new media director, special events coordinator, bartender, research analyst, blogger, IT consultant. At some point, I was even a pre-med major. I’ve rock-climbed, knitted, done ethnic cooking, trained for marathons, played softball, volleyball and soccer, been a vegetarian, and done some motivational speaking.</p>
<p>The problem? <span class="Apple-style-span" style="font-style: italic;">I’m all over the place</span>.</p>
<p>When recently thinking about my career, I realized that I had no specialty. I’ve always had to twist my résumé credentials to fit the requirements (philosophy degree = critical thinking skills + analytical skills + thesis research = market researcher!). Don’t get me a wrong – I’m a great hire. However, I’d really like to be great at something.</p>
<p>I’d like to be <span class="Apple-style-span" style="font-style: italic;">great</span> at something.</p>
<p>Not just good. Not okay. Not just ‘oh, yeah, I did that, too.’</p>
<p>I look at the people I admire, and they are either the giants of their fields or they’ve got a particular niche cornered. I’d like to really have my head wrapped around something, not just have a surface understanding or street knowledge about it. I’m tired of being OK at a lot of things.</p>
<p>I’m ready to be great at something. And not just to be Great, but to put the work into it to really understand it, to be an authority on it. When I was a philosophy major, I dreamed of being the Heidegger scholar studied enough to get a glimpse of his unpublished, untranslated papers tucked away in a small German library. As a new media director, I dreamed of taking our little start-up site nationwide, even global.</p>
<p>Now, I dream other dreams&#8230; dreams of a research analyst (believe it or not), dreams of a blogger, dreams of an entrepreneur. There are so many things I <span style="font-style:italic;">could</span> do though; how do I choose? How do you know which one you have the potential to be great at?</p>
<p><span style="font-style:italic;">This is part one in a two-part series.</span></p>
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